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2020

Revitalizing Sonicare Solutions with Modern Design and SEO Foundations

Sonicare Solutions is an acclaimed global distributor of electronic components, aviation and military parts. Founded year 2000, Sonicare Solutions now operates 24/7 in Boynton Beach, Florida and Shenzhen, China.

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The Website Redesign & Challenge


We were contracted to redesign their website into something modern. Sonicare Solutions had an older, functional website, but as digital landscapes evolved, so did the need for a modern online presence. Although their site was serving them adequately, it was held back by an outdated design, weak search engine performance, and underwhelming engagement.

Highlights

  • Outdated technology and design: The site looked old and was lagging in user experience.
  • Limited SEO performance: Despite being live for years, the site was underperforming in search rankings.
  • Risk of losing existing reach: A complete overhaul could disrupt their existing (albeit limited) traffic.


Solution & Strategy

We approached this redesign with a focus on maintaining the existing SEO reach while elevating their digital presence to meet modern standards. This involved:

  • Modernizing the UI: We gave the website a fresh look that was user-friendly, aesthetically appealing, and aligned with Sonicaresolutions’ brand identity.
  • Optimizing for Performance and SEO: We built a foundation for better SEO results through improved site architecture, enhanced mobile responsiveness, and technical SEO optimizations.
  • Maintaining Continuity: By keeping content structure intact and using smart redirects, we ensured a seamless transition without losing existing traffic.

Results


The impact of our redesign became evident almost immediately and only grew over time:

  • 80% Increase in User Engagements: The new design invited users to spend more time on the site and interact with its content.
  • SEO Success: With minimal effort beyond foundational SEO, Sonicaresolutions now sees 2.8K search engine impressions monthly, with a strong 7% click-through rate.
  • 200% Growth in Organic Traffic: Over the past four years, the site’s visitors have more than doubled through organic growth alone.
  • Stronger Conversion Rates: With an optimized UI and improved performance, the website has successfully converted more visitors into leads.
  • Conclusion:

Statistics

80%

Increase in User Engagements

200%

Growth in Organic Traffic

Services Rendered

  • Web Design
  • Hosting
  • SEO