The Website Redesign & Challenge
We were contracted to redesign their website into something modern. Sonicare Solutions had an older, functional website, but as digital landscapes evolved, so did the need for a modern online presence. Although their site was serving them adequately, it was held back by an outdated design, weak search engine performance, and underwhelming engagement.
Highlights
- Outdated technology and design: The site looked old and was lagging in user experience.
- Limited SEO performance: Despite being live for years, the site was underperforming in search rankings.
- Risk of losing existing reach: A complete overhaul could disrupt their existing (albeit limited) traffic.
Solution & Strategy
We approached this redesign with a focus on maintaining the existing SEO reach while elevating their digital presence to meet modern standards. This involved:
- Modernizing the UI: We gave the website a fresh look that was user-friendly, aesthetically appealing, and aligned with Sonicaresolutions’ brand identity.
- Optimizing for Performance and SEO: We built a foundation for better SEO results through improved site architecture, enhanced mobile responsiveness, and technical SEO optimizations.
- Maintaining Continuity: By keeping content structure intact and using smart redirects, we ensured a seamless transition without losing existing traffic.
Results
The impact of our redesign became evident almost immediately and only grew over time:
- 80% Increase in User Engagements: The new design invited users to spend more time on the site and interact with its content.
- SEO Success: With minimal effort beyond foundational SEO, Sonicaresolutions now sees 2.8K search engine impressions monthly, with a strong 7% click-through rate.
- 200% Growth in Organic Traffic: Over the past four years, the site’s visitors have more than doubled through organic growth alone.
- Stronger Conversion Rates: With an optimized UI and improved performance, the website has successfully converted more visitors into leads.
- Conclusion:
Statistics
80%
Increase in User Engagements
200%
Growth in Organic Traffic
Services Rendered
- Web Design
- Hosting
- SEO
